Burton In the small backroom of a wholesale florist, Maxine Burton started a revolution . . .The year was 1982, and Maxine was working at Flowers, Inc. Wholesale, a floral distributor co-owned by her husband, Bob. Silver foil balloons had just been invented, and floral customers were starting to request them. Maxine soon realized that the balloon imprinting process could be used to print a message or design on a balloon, creating a floating greeting card–a concept that would soon transform the floral industry and lead her to found Flowers, Inc. Balloons. Her ingenuity has taken the company from a backroom start-up to The World’s Largest Balloon and Coordinating Gift Supplier. In 2006, Flowers, Inc. Balloons changed its name to burton BURTON to represent the extensive inventory of balloons, floral supplies, coordinating gifts, and home décor the company offers. Some Things Are More Important At burton BURTON, we are always looking for ways to provide more meaningful and sustainably sourced product offerings. What better way to celebrate life's special moments than giving a gift that gives back? In 2018, we introduced the Weaving Hope project, which provides schools and feeding programs for children in Rwanda through the sale of handmade baskets crafted by a women's collective in the village of Gitarama. In addition to the Weaving Hope collection of baskets and accessories, we are making a conscious effort to design our products with a more sustainable and earth-friendly intent. Our goal is to use up-cycled and/or recycled materials, as we take pride in being a brand with purpose.