Case Study: Branding for EastWay Market

Introduction

This case study explores the branding project executed by Nobrand Agency for EastWay Market, a luxurious retail destination in Riyadh, Saudi Arabia. Launched in 2014, EastWay Market offers a curated selection of ready-to-wear fashion, tableware, home accessories, and art. The project aimed to elevate the brand’s visual identity to reflect its premium offerings and enhance customer experience.

Project Overview

• Client: EastWay Market
• Location: Riyadh, Saudi Arabia
• Industry: Retail (Fashion, Home Accessories, Art)
• Objective: To revitalize the brand’s visual identity through a new logo, corporate identity, and packaging that resonates with its luxurious positioning.

Branding Strategy

1. Logo Uplifting:

   • Redesign of the logo to convey sophistication and modernity, ensuring it aligns with EastWay Market's status as a luxury retail destination.
   • Incorporation of elegant typography and refined design elements to reflect the quality and exclusivity of the curated products.

2. Corporate Identity:

   • Development of a comprehensive corporate identity that includes visual elements such as business cards, stationery, and signage, ensuring consistency across all touchpoints.
   • Creation of a distinctive brand voice and messaging strategy that resonates with the target audience and emphasizes the brand's unique offerings.

3. Packaging Design:

   • Design of premium packaging solutions that enhance the customer experience and reflect the luxurious nature of the products.
   • Utilization of high-quality materials and stylish finishes to create packaging that is not only functional but also visually appealing and aligned with the brand identity.

Application Across Touchpoints

1. In-Store Experience:

   • Implementation of the new corporate identity in the physical store environment, creating an inviting and cohesive atmosphere for shoppers.
   • Signage and decor designed to align with the brand's identity, enhancing the overall shopping experience.

2. Promotional Materials:

   • Creation of promotional brochures, flyers, and advertising materials that effectively communicate the brand's story and product offerings.
   • Ensuring all promotional materials maintain the established design language and reinforce the luxury positioning of EastWay Market.

3. Digital Presence:

   • Enhancement of EastWay Market's online presence through a visually cohesive website that showcases the curated collections and aligns with the new branding.
   • Integration of e-commerce capabilities to facilitate online shopping and improve customer engagement.

Results

• Brand Recognition:
  EastWay Market has successfully positioned itself as a premier retail destination in Riyadh, known for its curated luxury offerings.

• Increased Foot Traffic:
  The revitalized branding and improved customer experience have led to increased foot traffic and heightened interest in the store's offerings.

• Enhanced Customer Engagement:
  Nobrand Agency's efforts have strengthened the connection between EastWay Market and its customers, fostering brand loyalty and encouraging repeat visits.

Conclusion

Nobrand Agency’s strategic branding efforts for EastWay Market have effectively created a luxurious and cohesive identity that resonates with consumers and reflects the market's premium offerings. The meticulous attention to detail in every aspect of branding—from the logo to the packaging—has positioned EastWay Market as a leading retail destination in Riyadh.